Migros Foodhaul
In this post, I would like to take a closer look at my documented shopping and the assortment at Migros. This is the third of five posts in which I visit a different supermarket in Switzerland every week to show the differences. The purchases are as close to reality as possible and organic when available.
Shopping List
A balanced diet also includes legumes, whole grains and nuts & seeds. These products are always in stock in my household. To avoid food waste, they do not appear in the foodhauls. Nevertheless, I try to buy products that are as similar as possible so that a comparison is representative. My shopping list includes:
- 2 types of fruit
- 3 lemons
- Herbs
- 1 x dark green leafy vegetable
- 1 x cruciferous vegetables
- other vegetables
- Plant drink
- Tofu
- vegan yoghurt
- 1 processed product
Processed Products
Of course there are various vegan processed products in Migros, such as pizza, falafel, vegan cheese, nuggets, “fish fingers” etc.. Which you can now get in every supermarket in Switzerland. Normally, every supermarket has its house brands as far as these products are concerned. Migros also has brands like Cornatur, planted, Andros, beleaf (Emmi), beyond meat, Katjes, Baukhof, Greenforce, Luya, Wilmersburger, Züger vegan, SimplyV, New Roots, Heura, Unfished, Garden Gourmet, Nats Rawline, Alpro and Oatly. Migros’ house brand is called V-Love. Attention! Confusingly, not all V-Love products are vegan; unfortunately, many of them are only vegetarian. You therefore always have to look very carefully at the package before putting it in the basket, which is a bit awkward. A large part of the vegan range consists of products from Alnatura, with whom Migros has entered into a partnership, as well as the house brands V-Love and You.
Organic Products
Compared to Lidl, the selection of organic vegetables at Migros is limited. However, the selection is somewhat larger than in Aldi. The selection of dark green leafy vegetables was particularly poor. In Migros, there is no special organic section outside the vegetable department, as was the case at Lidl or Aldi. You find the organic products next to the respective non-organic products.
In addition to the already mentioned Alnatura brand, Migros has its own brand. It is called Migros Bio. On Labelinfo it is rated as highly recommendable. Alnatura cannot be found on Labelinfo, however, most of Alnatura’s products have the EU organic label or the organic seal from Germany. Both are rated as only partly recommendable.
Glutenfree Products
The range of gluten-free products at Migros is relatively broad. The brands Alnavit, You, Migros bio, Aha!, Garofalo, Baukhof, Deliciously Ella, Farmer, Alnatura, Zweifel and Pancho Villa are represented here. Even the own brand M-Classic offers a gluten-free flour. The products are labelled with the corresponding gluten-free seal. According to experience, though, this wide range of products can only be found in large shops.
| Migros | Price | Lidl | Price | Difference |
|---|---|---|---|---|
| Alnatura Soy drink nature | 1.85 | Alpro soy drink unsweetened | 2.19 | – 0.34 |
| organic tofu nature (250g) | 3.50 | organic tofu nature (200g) | 1.15 | + 2.06 |
| coconut yoghurt nature (400g) | 3.60 | coconut yoghurt nature (400g) | 2.99 | + 0.61 |
| organic cake dough | 2.40 | vegan Epiphany cake | 3.49 | – 1.09 |
| organic parsley | 1.50 | organic parsley curled | 0.89 | + 0.61 |
| organic spinach (300g) | 3.75 | organic rucula (100g) | 1.29 | – 0.12 |
| 2 organic bell peppers | 2.20 | 2 organic bell peppers | 1.69 | + 0.51 |
| 1 organic white cabbage | 4.65 | 1 organic cauliflower | 2.40 | + 2.25 |
| 1 organic sweetpotato | 2.75 | – | – | – |
| 3 organic lemons | 2.10 | 3 organic lemons | 1.65 | + 0.45 |
| 4 organic fair trade bananas | 2.05 | 3 organic fair trade bananas | 1.40 | + 0.18 |
| 5 organic apples | 4.20 | 4 organic apples | 2.79 | + 0.71 |
| organic onions | 2.50 | 1 organic Avocado | 1.29 | – |
| Total | 37.05 | 23.22 | + 5.83 |
Conclusion
Migros is significantly more expensive than Lidl Switzerland, even though the organic quality is rated the same by Labelinfo. The vegan range is similar in the two branches I visited. But that changes when you visit a larger Migros branch. Then you will find more products than in Lidl Switzerland. Next week, I will discuss my Coop Foodhaul and draw a further conclusion.
I am talking about Migros in this post, I made the purchase at the Trischliplatz branch in Rorschach on 17 January 2023. This post is not sponsored and therefore contains only unpaid advertising.
